Welcome to Grow Rogue: Passion, Balance, and Billion-Dollar Moves

Welcome to the inaugural issue of the Grow Rogue Newsletter!

Every edition, we'll dive deep into questions that intrigue, stories that inspire, and actionable frameworks to elevate your daily hustle.

Through this lens, we aim to shed light on real-world challenges, celebrate wins, and foster a community where we learn and grow together.

Dive in, find nuggets of wisdom, and remember, we're on this journey with you.

Here's what awaits you in this and every upcoming issue:

Issue at a Glance

• Question to Ponder: Balancing Passion & Life

• Framework to Balance: The Daily Standup Breakdown

• Curated Corner: Nike's Billion-Dollar Pivot

• Heart of the Matter: Embracing Life's Wobbles

Question to Ponder

How do you strike a balance between your passion project and your personal life?

Finding that perfect blend of pursuing what you're passionate about and truly living in the moment with those you love? It's a bit like trying to find that elusive song on the radio that captures just how you're feeling.

Nikki and I? We're right there with you, paddling through these waters, sometimes against the current. Some days feel like we're nailing it, while others... well, let's just say it's a work in progress.

The reality? This balancing act, it's as much an art as it is a science. And while we don’t have all the answers, we're deeply committed to figuring it out, and we genuinely value any insights or feedback you might have.

It's a journey, one that we’re all navigating together.

How are you managing it?

Framework to Balance Life's Dual Acts

The Daily Standup

Here's some straight talk: blending business with personal, especially when your co-founder is your significant other, is messy. But amidst that chaos, Nikki and I have stumbled upon something that's starting to make sense: The Daily Standup Routine.

Let's break it down:

• Clarity: Our daily standup acts as a beacon, guiding us through the clutter. We outline what’s ahead. While it’s not a silver bullet, it certainly gives direction.

• Intention & Unity: This routine sets dedicated time to dive into work matters, ensuring we're both in tune with each other’s thoughts and tasks. Sure, business banter spills into dinner chats, but now it feels intentional, not invasive.

• Focus: With a clear demarcation of when to discuss what, it's easier to prioritize. Whether it’s a work challenge or deciding the weekend outing, we're more decisive and efficient.

We recently got raw about this on a recent podcast episode (yes, we have a podcast 😀). No filters, just our journey in trying to navigate this dual-role maze.

Look, we don’t have this down to a science. But most days, it's moving the needle in the right direction. If you’re juggling similar roles, maybe give it a spin.

We’re learning as we go, and hey, we're all in this together.

Curated Corner

How Nike Turned a No into a Billion-Dollar Yes 🚫➡️💰

In the ‘80s, Nike faced a tough challenge: their earnings took a big dive. But hope came dashing in with Michael Jordan’s sneakers.

Those red and black shoes weren’t just pretty; they were art that you could wear and play in.

There was one hiccup: the NBA didn’t like them. In fact, they banned Jordan from wearing the shoes or else face a $10K fine (PER GAME!!?!)!

But instead of backing down, Nike said, “Let’s make this ban our brand!” They spun a story of standing out and being unique.

Here’s what they did:

• Bond Over Icons: They let fans feel close to MJ. When people laced those shoes, they felt a little of Jordan’s magic.

• Stand Out with Quality: Nike made sure the shoes weren’t just cool, but comfy and great for basketball.

• Embrace Challenges: The NBA ban? Nike turned it into a badge of honor. Those shoes weren’t just shoes; they were a statement.

Also, they paid the fines for Jordan (or at least that’s what the urban legend says).

Takeaway for Every Business

Turn setbacks into setups. When faced with a challenge, don't fold; reframe.

Understand your audience's pulse, capitalize on moments that can be transformed into powerful narratives, and consistently uphold your brand's authenticity. Every obstacle is a potential stepping stone if you're willing to step up.

Eager for the full story? Dive into the video breakdown by Hubspot.

Heart of the Matter

Life isn’t a straight, flat path – it's more like a balance beam. Sometimes, you’re rock steady.

Other times? You’re wobbling, almost tipping over.

But here's the real issue: it's about finding balance, not being in perfect balance 24/7.

See, this whole newsletter, from juggling passion projects with personal lives to turning a negative into a monumental win like Nike, it's all about constantly seeking that equilibrium.

It's a dynamic state, and honestly, those wobbles? They're just as important as the steady moments. They teach us resilience, adaptability, and the art of course-correcting.

Your key takeaway: Embrace the wobble. 

Because perfection is an illusion. It's about the hustle to regain balance when life tries to throw you off. Just remember, every single one of us is on that beam, finding our balance, one step at a time.

Stay steady, friends.

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