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3 ideas that changed how we do marketing.
From our recent conversation on the Grow Rogue podcast
Reade Milner
April 08, 2025
This 3-minute read brought to you by the team at Rogue Pine
In this issue, you'll learn:
We’ve worked with hundreds of businesses over the years. This podcast episode covers three things we’ve learned about what actually moves a marketing system forward.
These ideas come up with almost every client we work with.
They’re what we’ve tested, improved, and now rely on.
Here’s a breakdown of what we covered—and what it looks like in practice.
1. Clear positioning makes everything else easier
When a prospective client doesn’t understand what you do, it’s usually not because your work is complicated. It’s because the language around it isn’t clear enough.
“If people are still asking ‘Wait, what do you do again?’—you don’t have a positioning problem. You have a clarity problem.”
We focus on four questions:
What problem do you solve?
Who do you solve it for?
How does your process work?
Why is your solution a good fit for them?
We explain this in conversations, proposals, websites, and welcome emails.
“Even if it’s just, ‘this is your problem, this is how we solve it, here’s how to get started.’ That’s enough.”
Clarity in your message helps people take the next step. That’s the goal.
2. Strategic content builds trust over time
Most companies we work with know they need content. But early on, they tend to publish inconsistently, without a clear path or system.
“Most companies know content is important. But they publish randomly. That’s where we come in.”
We build content plans based on how people actually make decisions.
Nikki mentioned a stat from FocusVision that says B2B buyers look at 13+ pieces of content from you before buying.
“Do you even have 13 pieces of content for them to consume?”
We organize content by proximity to purchase. Reade calls these “concentric circles.”
The center includes case studies, demos, and trust-builders. The next layer includes educational content. The outer layer builds awareness.
Each piece supports the next.
Each one is planned.
“You can be creative inside a system. But you need a system first.”
3. Structure makes it repeatable
A strong sales funnel doesn’t require complexity. It requires intent.
“More leads come from more structure.”
We build funnels around a few key steps:
A single lead magnet or opt-in
A short email sequence that offers real value
A simple, specific pathway to schedule or buy
“Without a plan, your marketing turns into an expensive guessing game.”
Each page, each message, and each step is tied to something real. It’s not about automation for the sake of it—it’s about being prepared to guide someone through a process you trust.
“That’s why we’re scaling. Because now it’s repeatable.”
A quick note on how long this took us
We didn’t start here.
“The biggest mistake we made? We didn’t niche early enough. We didn’t productize soon enough.”
Once we narrowed our focus and built offers with structure, everything started to feel more aligned.
Our systems got sharper. Our content made more sense. And we stopped having to reinvent the wheel every time.
“I misunderstood what it meant to niche. Once I realized it just meant aligning with the work we do best, it clicked.”
If you want to build something similar, here’s a place to start
Write one clear sentence about what you do, who it’s for, and what makes it different
Create three strong pieces of content that support your most important offer
Map a short, automated email sequence that leads to a specific call to action
Review that system once a quarter and improve one small piece at a time
P.S.
We’ve compiled a full guide to the 10 most common marketing mistakes we’ve seen over the years—plus an action plan to fix them.
Download it here: roguepine.co/marketingmistakes
P.S.S.
Check out the full episode of the podcast on our YouTube channel.
