How We Learned to Be Better Business Partners (So We Can Get More Done and Be Less Stressed)

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When Nikki and I started working together full-time, it was a big shift.

Honestly, we made every mistake in the book.

I held onto everything because I had no experience really delegating responsibilities.

She micro-managed me because I’m so disorganized.

We constantly interrupted our workday to deal with random personal tasks.

It was kind of a mess.

But, over time, we built a system that allows for us both to focus on what we do best, while letting the other do the same.

In fact, we learned that the same principles that help us as a couple also apply to any business partnership.

Here’s what we’ve learned from years of working side by side—and how you can apply it to any partnership.

1. Define Roles Early (and Stick to Them)

One of the best decisions we made was to clearly define our roles right from the start.

When everyone knows their responsibilities, there’s less confusion and more focus.

Nikki is the operations and project management queen, while I handle strategy and growth. This division of labor makes sure we each play to our strengths.

Whether you’re running a business with a spouse or a partner, clear roles help eliminate friction and keep the momentum going.

2. Regular Check-ins Are a Must

Scheduling regular check-ins is one of the simplest yet most effective ways we keep things running smoothly.

These sessions allow us to share updates, bring up any challenges, and make sure we’re on the same page.

It’s especially useful for keeping work and personal life separate—a challenge in any close partnership.

A bit of structure helps keep communication clear and productive. This applies whether you're discussing sales strategies or brainstorming new ideas.

3. Trust Is Non-Negotiable

Trust might seem like a no-brainer, but it’s critical for any partnership.

It means not feeling the need to control everything and having confidence that your partner will get the job done.

Whether you’re married or just colleagues, the more trust you have in each other, the more confident you’ll be in the decisions you make together.

Trust is what allows us to step back, knowing that everything will still run smoothly.

Why This Matters for Any Partnership

While Nikki and I have the added layer of being married, these lessons apply to any business partnership.

Clear communication, defined roles, and mutual trust are the keys to any successful collaboration.

This applies to work with a spouse, a co-founder, or a team member.

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Great little daily exercise.

See you next week.

-Reade