How to Outsource Your Marketing

Running a business leaves little time for consistent, high-quality marketing.

But it’s not something you can ignore if you want to keep growing.

It might be time to outsource your marketing.

But first, why?

For starters, it will free up your time, improve the quality of your content, and make sure your audience hears from you regularly.

Not only that, it will let you focus on what you do best.

Professional marketers bring skills and tools that take years to develop.

They keep content coming regularly, with a consistent message.

Content created by a professional marketer is also of higher quality (assuming you hire the right people).

A good marketing team knows what works and what doesn’t.

They can make sure your message is clear, engaging, and on-brand.

Here’s how to do it right.

How to Outsource Your Marketing

Outsourcing works when you set it up right.

Here’s the process we use at Rogue Pine to keep things simple and effective:

1. Create a Brand and Writing Style Guide

Your brand guide is like a map.

It gives your marketing team the tone, style, and visuals that match your brand.

If they know your voice, they can write, design, and post in a way that feels authentic to you.

Think of this guide as the foundation.

Without it, you may get off-track.

2. Define Key Marketing Objectives

Next, get clear on your goals.

Are you looking to build brand awareness?

Or maybe it’s about nurturing leads, educating your audience, or driving sales?

Whatever your goals, a clear objective helps keep the work focused.

It ensures that each post, video, or email moves your business in the right direction.

3. Use Video to Capture Core Content

Video is powerful, and it’s easier than you think.

With a tool like Riverside.fm, you can record simple, authentic videos that show your expertise and personality.

Your team can then repurpose this video into blogs, social posts, emails, and more.

One video can create dozens of new pieces of content that reach your audience wherever they are.

How Outsourcing Works for Others

We know this process works because we’ve used it with clients across different industries.

At Rogue Pine, we take one piece of content and turn it into 20+ pieces for multiple platforms.

Each post, email, and video reaches a wider audience without adding extra work for our clients.

Curious to see how this looks in action?

Watch this video to see case studies and real-life results from this process.

Take the Next Step

Outsourcing shouldn’t feel like a risk.

With the right process in place, it saves time and grows your brand.

Ready to try it?

Watch our video, or reach out if you’re interested in how we can help build a system that works for you.

Let’s make marketing easier—together.

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See you next week.

-Reade