The Midwit Marketing Trap

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In this issue, you’ll learn:

• How overcomplicating marketing with unnecessary KPIs can keep you stuck.

• The Midwit Trap and why simple, consistent marketing wins every time.

• How to build an effective newsletter that transforms one idea into multiple pieces of impactful content.

• Why focusing on clear, authentic messaging outperforms chasing trends or perfection.

Why does your marketing feel like solving a Rubik’s Cube blindfolded?

Many business owners overthink their strategy. They abandon what works for a smarter-sounding but ineffective plan.

This is called The Midwit Trap.

The Midwit Meme: A Quick Explainer

The midwit meme shows a bell curve of thinking.

It has simple solutions on one end, and overcomplicated approaches in the middle (where most people get stuck).

Enlightened simplicity is on the other end.

It shows how we overcomplicate problems, but then find the simplest solutions work best.

As Shaan Puri said in a recent edition of his (awesome) newsletter,

How This Plays Out in Marketing

Marketing is filled with midwit thinking.

We chase trends, obsess over analytics too early, or adopt overly complex strategies to appear smart.

Why? Because looking smart feels good.

But looking smart doesn’t drive results.

What works is doing the basic things consistently and with focus.

Emails, regular posts, and audience engagement may not be flashy. But, they build trust and lead to growth.

The smartest marketers know that success is about doing what works, over and over again.

Why Simple Marketing Wins

Simple strategies deliver because they focus on actions that move the needle:

• Share your story consistently.

• Build authentic relationships with your audience.

• Send clear, value-driven emails to people who need your product or service.

No complicated algorithms. No elaborate dashboards.

The best marketing advice is rarely flashy.

It's foundational.

The businesses that succeed follow a straightforward plan and execute it relentlessly.

The KPI Over-Analysis Trap

Let’s talk about another of the most common mistakes: over-analyzing metrics too early.

It looks like this: you run a campaign that gets 50 clicks.

Instead of asking, “How can I reach 1,000 more people?” you’re knee-deep in questions like, “Why did 1 of 3 people from this segment bounce?”

Sound familiar? Obsessing over micro-trends in small datasets wastes time and creates unnecessary complexity.

Early-stage marketing requires focus on growth, not granular metrics.

Action trumps analysis every time.

Your priority should be getting your message to more people, not tweaking details before your campaign even scales.

Consistency Outperforms Complexity

We’ve seen it time and again. Businesses that simplify their efforts and show up consistently outperform those chasing trends or overcomplicating their systems.

Small, consistent actions:

1. Keep you visible.

2. Build trust with your audience.

3. Drive steady, repeatable results.

Marketing doesn’t need to feel overwhelming. It needs to be consistent, clear, and human.

Don’t Fall Into the Trap

Are you stuck overanalyzing, chasing trends, or tweaking metrics that don’t move the needle? Marketing doesn’t need to feel this hard.

Simplify. Show up consistently. Focus on actions that build trust and deepen connections with your audience.

Want to stop overcomplicating your strategy? Let’s create something simple, repeatable, and effective.

Reply to this email or visit growrogue.co to learn more.

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See…simple wins.

-Reade