When your marketing just isn't working...

^{This 3-minute read brought to you by the team at Rogue Pine}

In this issue, you'll learn:

• Is It Time to Pivot or Stay the Course?

• 90 Days to Build a Baseline

• Content-Market Fit Takes Time

• When Should You Pivot?

Is It Time to Pivot or Stay the Course?

90 days in. Nothing’s working. Now what?

You’re halfway through a new campaign, and it's not looking good.

Leads are barely trickling in. Engagement is non-existent. The team is questioning everything.

Maybe you're asking yourself: "Should we scrap this and pivot?"

Hold up. Let’s take a breath.

It might not be time to hit the panic button just yet.

In fact, the first 90 days are often deceiving because their main purpose isn’t immediate wins.

It’s about consistency, data, and finding your content-market fit.

Let’s break it down.

90 Days to Build a Baseline

The first 90 days of any marketing campaign aren’t glamorous. They're all about routine and repetition.

You’re establishing patterns and gathering initial data to use as a benchmark.

Consistent publishing creates momentum, which is essential for long-term success.

Imagine you're trying to get in shape.

You don’t go to the gym for two weeks and expect a six-pack, right?

The same rule applies to marketing. Without those early reps, there's nothing to measure or improve.

At this stage, your goal should be clear: create a content and distribution rhythm.

Then, track your early data without obsessing over instant results.