Who, Not 'How Many'

Welcome to the Grow Rogue Newsletter by Rogue Pine 
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A Tale of Two Posts

Let me tell you about two very different posts I’ve shared recently—both of which taught me the same important lesson about marketing.

First, we had a viral LinkedIn post that racked up nearly 1 million views. The post flat out blew up and it felt like I hit the content jackpot.

But here’s the thing: after all that attention, how many clients came from it? Zero.

Now, contrast that with another post I shared.

Earlier this year, we casually posted a simple photo on Facebook from our old downtown office. It wasn’t flashy and it certainly didn’t go viral.

But within a few hours, a neighboring business reached out, and we ended up securing a new client.