Why Marketing Teams Struggle to Adopt New Ideas

^{This 3-minute read brought to you by the team at Rogue Pine}

In this issue, you'll learn:

• Start With the People, Not the Process

• Set Clear Expectations, But Keep It Real

• Address the Elephant in the Room: Time

• Make It Easier for People to Say Yes

You’ve had a great idea for marketing. It’s strategic, creative, and perfectly aligned with your business goals.

You share it with the team... and nothing happens.

No pushback. No excitement. Just silence.

So, what’s missing?

Turns out, it’s not always the idea itself that causes the stall.

More often, it’s the process of introducing that idea.

Here’s how to make sure your next big idea doesn’t fizzle out.