Why your marketing funnel is leaking...

^{This 3-minute read brought to you by the team at Rogue Pine}

In this issue, you'll learn:

• What is the “middle of the funnel”?

• Why the middle matters most

• Consistency is everything

• How email helps you stay top-of-mind

• Make small changes, not drastic overhauls

• Quick action steps to strengthen your funnel

Nikki and I broke down an important (but often ignored) marketing concept on this week’s Grow Rogue Podcast.

Most business owners focus on the top and bottom of the funnel: getting new leads and closing sales.

But there’s a whole section in between—the middle of the funnel—that many overlook.

If you’re not nurturing leads in that middle stage, you’re losing them without realizing it.

What is the “middle of the funnel”?

Picture your funnel like an upside-down pyramid.

🔺 Top of the Funnel: You’re making people aware that you exist.
🟠 Middle of the Funnel: Prospects know they have a problem and are evaluating you.
🔻 Bottom of the Funnel: They’re making a final buying decision.

Here’s the issue: people spend a lot of time and money generating awareness.

Then, they rush to close the sale.

The leads stuck in the middle? They disappear.

Why the middle matters most